Digital Tools to Give You a Competitive Advantage
Silicon Valley – Where Tech Meets . . . Insurance?
Apple, Google, Facebook. When you think of these companies, it’s unlikely insurance pops into your mind. But in Silicon Valley, insurance is undergoing something of a “makeover.”
An organization called Plug and Play is a global innovation platform, connecting startups from around the world to companies and investors and some of those connections have changed your life in ways you might not even realize. Heard of Airbnb or Lyft? Many people use these sharing services for travel and transport but what happens if there is an incident? Whose insurance kicks in? Does your current coverage even cover guests?
Slice provides Homeshare Insurance for Airbnb renters and Auto Coverage for rideshare drivers. What is unique about this coverage is you only pay when you are conducting business. Imagine pressing the “start coverage button” when you pick up a passenger and “stop coverage button” when you drop them off.
Enter Westfield. Providing Tools for Real Advantage
Westfield partnered with Plug and Play in 2017 with the goal to continue innovating in the insurance space.
“With Plug and Play’s direct reach to startups across the world, Westfield has a global view into innovation trends within the insurance industry and across other industries in which we serve.” – Stuart Rosenberg, Westfield Innovation Leader
Sizing Up the Competition
What if small business owners could access detailed data about their competition, potential customers and the best places to advertise for free?
Thanks to Plug and Play, Westfield is providing this information to entreprenuers thanks to a competitive analysis tool called SizeUp.
Sohow does SizeUp gather this competitive data? “With a simple click of the mouse, entrepreneurs can access valuable industry data and research insights – complete with easy-to-understand interactive maps and graphs.” Says Anatalio Ubalde, CEO of SizeUp.
Cheeseburger in Paradise. A SizeUp Example
Let’s say you want to open your own burger joint. Where do you begin? Where should your burger joint be located? What customers should you target? Where do you place ads to promote your grand opening?
With SizeUp, all those questions can be answered with a few simple clicks (see below):
- Type in burger restaurants
- Search Cleveland, OH
- Click on consumer spending – dinner
Now you have to advertise your beach front burger restaurant and hire employees. SizeUp can help with that too!
Westfield is proud to put competitive data in the hands of small business owners. SizeUp is just one way in which we deliver tools to give you the edge in the marketplace.
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